The Development of Professional Videography
All the methods and techniques used to capture moving pictures and images on electronic media, solid storage platforms, videotapes or streaming are referred to as videography. Whether it is amateur or professional videography, the concept applies to and includes the processes necessary to electronic production and post production. Videography is the equivalent of cinematography; the difference between the two lies in that images are recorded on electronic media in videography, whereas film stock is used for this in cinematography. The word was coined from the Latin ‘video’ which means ‘I see’ and the Greek ‘graphy’ which translate ‘write’ or ‘writing’. With the growth of digital cameras at the beginning of the 21st century, the distinction between cinematography and professional videography was no longer that apparent.
Both the amateur and professional videographer market have developed to the extent of covering both production and distribution at present. As a result, market segmentation has occurred, based on the applicationand corporate video, event video or broadcast video are just a few segment examples. Plus the advent of the Internet has contributed to this expansion of videography beyond the processes of shooting videos with a regular camera. Thus, when depicting professional videography there are several categories to identify with distinctions between web streaming, digital animation, slide shows, gaming, remote sensing, video blogging, vector and bitmap based assets production, spatial imaging and so on. With the progresses in the fields of computers and the Internet on the one hand and that of videography technologies on the other, videographers presently rely on all sorts of computer programs to work on pictures and videos. Software-driven solutions are what they need to use in the process.
Not only in videography does the professional videographer operate the camera but he/she can also be in charge of the visual design of the production. Professional videography in particular, also deals with compiling artists’ music videos or just video releases, like in filmography and discography.
In professional videography the specialist spends many hours documenting on the videography event she or he is going to put on video. After the preparatory stages, some other hours are dedicated to editing the videos, cutting out some scenes and inserting the proper music to create a smoothly flowing video story. Professional videographycan thus be defined as the art of capturing certain moments in time. Besides hard work and commitment, an ounce of talent and vision are also necessary to do a good job. Technical knowledge as well as high tech equipment are also necessary to produce the best quality video. In order to become videographers some people attend film schools whereas others start on this career after regularly videotaping events for family and friends.
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